Without training, your wife cannot distinguish between an E and an F color diamond. Without special equipment, she could never determine the clarity of her diamond. Without expertise, she can never know whether her diamond lives up to the diamond industry's standards. But does your wife really care what the GIA thinks about her diamond?
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Renewing Memories
The 5th C is so important, because every comment she gets on her
diamond will bring back the feelings of that special moment when she
first received it. The love that was expressed at her engagement is
given new life with every comment. Like returning to her childhood
home, the memories of that special moment will come flooding back.
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Gannaway Bros. Jewelers - 5TH C Specialists
You don't need to know or understand the musical details and complexities
of an orchestra to know that the song being performed is beautiful. You
simply listen. You don't need to know that a particular diamond is an ideal
cut, E in color, and well polished to know that it is beautiful. You simply
look at it, and you know. At gbjewelers.com we focus on beauty. You can have
two diamonds identical in weight, color and clarity. One of them may be mediocre,
the other stunning. I leave you with two questions. Which one would you rather
own? And which one do you think will be sold at a lower price? That's why, when
choosing diamonds for our customers, the first thing we look for in a diamond is
the 5th C. If we are looking through a parcel of diamonds and there is one stone
that stands out from the rest, we can be sure, and more importantly, you can be sure,
that diamond is going to be noticed, as well as draw unsolicited comments.
That is a stone that rates high in the 5th C, and everyone likes that.
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