A Revolution in Brilliance

For nearly 100 years, no cut has been shown to be more brilliant than the traditional 58 facet round ideal cut diamond - until now. With 129 facets, the STAR 129 diamond outshines all other diamonds. We have personally tested several cuts using Gemex’s Light Performance Analysis. The STAR 129 returned more light than the finest cut 58 facet stone.

Why is a diamond’s cut so important?

Gannaway Bros. Jewelers STAR 129 Designs

3 ct. STAR 129 Diamond ring

STAR 129 Diamond Ring

STAR 129 Diamond Pendant

Diamond Solitaire Ring

STAR 129 Diamond Pendant

The People’s Choice

A diamond's cut greatly influences the beauty of a stone. To demonstrate this, we decided to conduct a survey. We showed 148 customers three diamonds side-by-side. The diamonds were nearly identical (color, clarity, carat weight) except for their cut. The first was a STAR 129, the second was a Hearts and Arrows Ideal Cut , and the last diamond was an average commercial cut. Without telling them anything about the diamonds, we asked them which diamond they liked best. Over 64% of our customers chose the STAR 129 as their first choice.

Learn more about this survey.